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The meaning behind Pink Valour

Softness + strength.

Pink Valour has never really been about the colour pink.

Pink represents femininity, softness and all the beautiful bits that come with it.

Valour is courage. Strength. Being brave enough to back yourself and be who you are.

Put the two together and you get something that feels a lot like us as women.

Soft and strong. Classic and creative. A little understated one day and bold as hell the next.

Because there are no rules for being feminine. And there are definitely no rules for being you.

That’s Pink Valour. ⚡

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